Self-Help Books from Cengage Learning PTR

Getting Started with WordPress, Design Your Own Blog or Website

Getting Started with WordPress, Design Your Own Blog or Website

ISBN 13: 9781435460065

ISBN 10: 1435460065

Author: Todd Kelsey

Pages: 400

Published: 07/26/2011

Print Book Price: $29.99 Add to cart

eBook Price: $14.34 Add to cart

eBook Download Instructions

Companion downloads

Description
If you're a beginning blogger looking for an easy-to-follow, friendly guide to help you produce an attractively designed blog or website, this is the book for you. You'll learn the basics of WordPress, one-click installs, and customizations. There's also coverage of SEO, categorizing blog posts, and social media promotion strategies, such as importing your blog into a Facebook page. This book's approach starts out simple using step-by-step examples and builds from there, enabling you to gain confidence in building your blog. You'll soon feel comfortable with a variety of helpful techniques: writing the text for your blog, adding pictures to your posts, publicizing your blog, tracking the number of visitors you've had, customizing the look and feel of your blog, managing comment spam, and even exploring ecommerce. You'll see sample blogs in the book and on the companion website so you can get an idea of what other bloggers are doing. Readers await your blog!
Note*: If you are buying the e-book version of this product, any CD/DVD supplement files referenced throughout the book can be accessed for free at our Companion Downloads page.
Benefits
  • Faciliates comprehension with an easy-to-understand, friendly writing style.
  • Enhances value by going beyond blog creation to also include promotion and connection to social networks, powerful information for today's successful bloggers.
  • Examines the real-life experiences of bloggers using WordPress, giving deeper meaning to the steps and concepts discussed in the book.
Author Bio
Todd Kelsey
Todd Kelsey, Ph.D., is a Chicago-based tech professional, author, and educator. He has appeared on television as a featured expert and has authored books on topics such as social networking, Facebook advertising, and Google AdWords. He has taught at Chicago area institutions including National Louis University, Westwood College, College of DuPage, and Wheaton College, and he has worked at companies such as McDonald's Corporation and United Airlines, in addition to nonprofit organizations such as La Leche League and the Cradle Foundation. He is the author of Drupal 7 Primer and Getting Started with WordPress. Recently he gave a TEDx presentation on ideas for a stock exchange for non-profit organizations, which can be viewed at tinyurl.com/npoexvid. Learn more about Todd and his current projects at www.toddkelsey.com.
cover image - Getting Started with WordPress, Design Your Own Blog or Website
Table of Contents
Introduction.
PART I GETTING ACQUAINTED.
1. Introduction.
2. WordPress Alternatives: Starting with Blogger.
3. Starting a Free WordPress Blog.
4. Working with Digital Images.
PART II LEARNING WORDPRESS.
5. Hosted WordPress: One-Click Installation.
6. Spam, Spam, Spam, Spam: Understanding Spam and Security for WordPress.
7. Easy Launch: Getting Your Blog Going.
8. Easy Content: Categories and SEO.
9. Easy Insights: WordPress Stats and Google Analytics.
10. Easy Expansion: Themes and Pages.
11. Easy Expansion: Integrating Facebook and GTranslate.
12. Easy Expansion: More Plugins.
PART III SPECIAL TOPICS.
13. Promoting on Social Media.
14. Promoting with Social Advertising.
15. A Few Sample Blogs.
Index.
Sample Chapters