Self-Help Books from Cengage Learning PTR

Small Business Survival Guide

Small Business Survival Guide

ISBN 13: 9781435457805

ISBN 10: 1435457803

Author: Jason Reid

Pages: 304

Published: 09/09/2010

Print Book Price: $19.99 Add to cart

eBook Price: $9.44 Add to cart

eBook Download Instructions

Description
The SMALL BUSINESS SURVIVAL GUIDE is a pragmatic book geared toward entrepreneurs who want to grow their small business fast. The book is not about creating a mission or strategic planning -- it's a hands-on tool that teaches small business owners what they need to know about marketing, sales, hiring and managing employees, cost control, and other basic business principles in order to make sure their business is successful and profitable. The tips and tricks included here are ripped from the author's real-life experiences building his business from nothing to one of the largest residential repaint contracting companies in the country doing $40 million in business per year. Whether your business has one employee or one thousand, if you follow all the steps outlined in The SMALL BUSINESS SURVIVAL GUIDE, you can have a successful business that will be the envy of all your competitors!
Note*: If you are buying the e-book version of this product, any CD/DVD supplement files referenced throughout the book can be accessed for free at our Companion Downloads page.
Benefits
  • Teaches small business owners what they need to know about marketing, sales, hiring and managing employees, costs control, and other basic business principles.
  • Offers a way for entrepreneurs to learn from common mistakes without having to make them!
  • Provides information that small business owners can put to use in their businesses right away.
  • Author is a successful entrepreneur.
Author Bio
Jason Reid
Jason Reid is the Co-Founder of National Services Group, a $40 million services company. Jason is the veteran of 10 start ups in multiple industries from contracting to mortgage finance. Over the past 17 years, Jason has been involved in TEC, Vistage, YPO and YEO essentially serving on the board of advisors for scores of companies in multiple industries.
cover image - Small Business Survival Guide
Table of Contents
1. Focus.
2. Branding.
3. Marketing.
4. Sales.
5. Sales People.
6. Employees.
7. Management.
8. Customers.
9. Technology.
10. The Internet.
11. Business Intelligence.
12. Goal Setting.
13. Expense Management.
14. Business Planning.
Sample Chapters